The Dethrone Royalty MMA Brand was established in 2009 based on traditions of ancient kings that believed that everyone has the potential to rule the world. Any current ruler can be "Dethroned" at any time, inspiring many MMA fans and fighters to achieve greatness. The Dethrone Royalty Brand offers 2 rules: defeat thy rivals and demand their respect. The first Dethrone Royalty appearance was at an UFC 95 event, sponsoring the UFC's Josh Koscheck. Today much of the Dethrone MMA Clothing line features "Calaveras" or skulls and is infused with a splash of foil and bright colors, just as the first Blue Hawaiian Dethrone Shirt worn by Koscheck.
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