The mission of DO OR DIE is to offer the MMA athlete the highest standard of excellence in performance and design by redefining the sport with a fresh vision and sincere respect for the fighter. As an independent brand, the company is driven by the same passion and committment individual fighters bring to their training day in and day out. DO OR DIE is based on a simple philosophy, which is reflected in every product and every MMA athlete they support: "YOU CAN'T TEACH HEART."